Jeff is the president and CEO of Intuit Canada, a software development company that produces premier brands such as TurboTax, QuickBooks and Mint. Under Jeff's leadership, Intuit Canada has risen to become one of the top places to work in Canada, as ranked by the Great Place to Work Institute. He is responsible for helping the company become recognized as the nation’s undisputed financial solutions leader in every market it serves, by leading a team of over 400 employees dedicated to simplifying the business of life. Cates joined Intuit in 2011, with a background that includes innovative marketing, partner management and entrepreneurship. Previously, Cates worked at Apple Canada leading their commercial business, and Hewlett Packard as vice-president of their consumer division. He earned an MBA from the Schulich School of Business at York University and a Bachelor of Commerce degree from McMaster University.