Eddie is the Vice President of Insights at Abacus Data. He combines his deep understanding of human behaviour and decision-making processes with his unwavering passion for analytics to provide clients with research that goes beyond the obvious. By revealing insights that are both unexpected and actionable, Eddie helps clients gain a deeper understanding of their target audiences and make more informed decisions. In 2012, Eddie earned his PhD in Social Psychology from the University of Calgary. He has dedicated his career to using analytics and storytelling to understand the complexities of human thinking, emotions, and behaviour. Over his 15-year career, Eddie has worked with clients ranging from local to international across various sectors including government, residential and commercial development, transportation, tourism, education, retail, and finance, among others. In addition to his experience in market research, Eddie served as Adjunct Assistant Professor at the University of Calgary for nearly a decade.