Amber started her career in San Francisco and Boston during the dot-com boom in the late 1990s. As a strategist for Razorfish Agency and director of marketing for an e-procurement software company, she spent four years in the technology startup trenches. During this time, she was also a judge for The Webby Awards, an international organization that recognizes the best of the web.
Amber left the startup world and joined Microsoft to build one of the first female-focused lifestyle portals. While continuing to work for the software giant, she spent two years coaching people on television about building their businesses online with G4TechTV titan, Leo Laporte. In 2006, with her brother, she started her own agency called Konnekt. The company’s first client was world-renowned business coach Tony Robbins who has this to say about Amber’s work: “MacArthur understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people. I think she is a leader in this space.”
Her company’s clients include Microsoft Xbox, Ford Motor Company, Tony Robbins, Canada Goose, Fast Company, PayPal, Canadian Blood Services and many more leading organizations. In 2010, Amber wrote a national bestselling business book called Power Friending (Portfolio: New York). The Miami Herald commented in their review, “Amber Mac is a virtual Swiss Army Knife of networking: she displays an endless amount of enthusiasm and energy that nearly crackles off the page. More importantly, she demonstrates a deep and practical understanding of the necessity of extending one’s personal and professional presence online."
Amber has keynoted more than 250 events across the United States and Canada, and as far away as Australia, in which she addresses the topic of business innovation and what it takes for companies to adapt and grow. She is a regular business host and expert for Fast Company, CNN, CBS, BNN, The Marilyn Denis Show and Sirius Radio.
While building her own business brand as president of Konnekt, she has amassed more than 100,000 followers on Twitter, 450,000 fans on Facebook, 1.6M friends on Google+ and 10,000 followers on Instagram. "With few equals," writes YouTube co-founder Steve Chen, "MacArthur continues to demonstrate a keen insight towards the continually evolving fabric of the social web."
As a child, Amber went to a one-room country schoolhouse and shared a party telephone line. She is now recognized internationally as an innovation and technology leader.