Mastering money conference 2018

SOLD OUT - CPA Canada’s annual financial literacy conference is a must-attend for those who want to learn how to improve the financial health of Canadians.

Event Details

Jointly Presented By:

CPA Canada in cooperation with CPA British Columbia.

Location and date:
Vancouver November 22-23, 2018

Join us at CPA Canada’s annual Mastering Money Conference, on November 22 and 23, 2018, in Vancouver.

This year’s conference theme is Education to Action. The conference will bring together thought leaders and industry experts from across Canada to focus on the latest developments in financial education and capacity building, with a special emphasis on practical applications to improve Canadians’ financial wellbeing.

Explore the future of financial literacy, and trending topics in experiential economics, fintech and privacy as they relate to financial wellness. Participate in unique concurrent sessions on Indigenous issues and small businesses.

View the agenda

Who should attend?

  • CPA members
  • practitioners
  • Indigenous groups and organizations
  • government organizations and NGOs
  • financial educators
  • counselling agencies
  • not-for-profit organizations
  • small & medium business owners

More Details:

Session Descriptions

Registration and Continental breakfast open

Getting the most out of your conference
(Breakfast session - optional)
Learn to extend the value of any conference or event you attend by choosing to be strategic and purposeful. You’ll learn to capitalize on the human potential and use your e-tools to strengthen your social network and your learning.
Li Zhang ; Odette Lawrence

Indigenous Welcome & Opening Remarks

Joy Thomas ; Lori Mathison, FCPA, FCGA, LLB ; Francesco Di Scianni

The future of financial literacy
(Plenary session)
Join our panel of leaders as they discuss their organizations’ roles in raising the financial knowledge and competency amongst Canadians.

Jane Rooney ; Joy Thomas ; Elizabeth Mulholland ; Cary List ; Terry Goodtrack, MPA, B.Admin, CPA, CGA, CAFM, CAPA, C.Dir

Refreshment break & Exhibitor booths open

Insights of behavioral science to help create better financial decision-making structures for the irrational and illogical
(Plenary session)(introduction by John Groves, Coast Capital)

Insights of behavioral science to help create better financial decision-making structures for the irrational and illogical.

Jeff Kreisler – Editor-in-Chief of and award-winning co-author of "Dollars and Sense,” exposes the hidden forces that secretly drive our choices about money. He explains why our irrational behavior often interferes with our best intentions when it comes to managing our finances.

Why don’t we value our future comfort and security as much as our present pleasure and spending? Why does paying for things often feel like it causes physical pain? Why do complex financial options cause us to make irrational financial choices? We’ll explore these questions and more as we get to the heart of our financial decision-making process.

Jeff Kreisler

Lunch (Lunch Address @12:45pm)
In this lunch address, Canada’s Financial Literacy Leader, Jane Rooney, will provide an overview of the Financial Consumer Agency of Canada’s financial literacy initiatives and discuss how other organizations can help to further strengthen the financial literacy of Canadians and collectively move the needle. Jane will highlight the trending themes throughout the conference, such as workplace financial wellness and Indigenous communities, as well as current issues affecting personal finance, such as rising interest rates and debt management. This session will offer a forward-thinking approach pointing to practical steps and tools that organizations and individuals can use to strengthen their financial literacy.
Jane Rooney

Day 1 - Closing & Introduction of concurrent sessions

Indigenous communities: Managing poverty to prosperity and the importance of understanding the language of money
(Concurrent session)

Indigenous Peoples must be an integral part of Canada’s economic future, in full control of their own cultural and economic destiny. Understanding the language of money – at the personal level, at the entrepreneurial level, and at the level of independent Nations, will be critical for Indigenous Peoples to take their proper place in building a prosperous future. What does that economic potential look like? How do we work together to understand and unlock the vast potential of Indigenous Peoples to nurture and build healthy prosperous Communities?
Carlana Lindeman ; Terry Goodtrack, MPA, B.Admin, CPA, CGA, CAFM, CAPA, C.Dir

Small Business and Entrepreneurs: Scaling businesses, insights from those in the know
(Concurrent session)

Growing a business is one of the hardest aspects of being an entrepreneur. Many small businesses can struggle through the most important aspect – funding. Gain insights from leading experts in the field, who will discuss the tips and tricks of the trade to help you understand and navigate the complex landscape in seeking financial resources for businesses.

Shannin Metatawabin ; Michel Bergeron ; Karen Horcher FCPA, FCGA ; Michael Deepwell, CPA, CA

The future of #Fraud and its prevention
(Concurrent session)

Fraud is a looming issue in Canada and fraudsters are becoming increasing sophisticated. This session speaks to the growing trends in technology and the potential dangers as it relates to personal and organization fraud – from digital elements such as Fintech, blockchain and hacking to the tried and true phishing emails and harassing telephone calls. Experts from the field and law enforcement share how this new connected world leaves us open to becoming victims and how we can protect ourselves and our clients/customers.
Robert G. Parker ; Caroline Hillyard, CPA, CA ; Keith Ward

Refreshment break & Exhibitor booths open

Indigenous communities: breaking down barriers
(Concurrent session)

Reconciliation must lead to the social and economic inclusion of Indigenous Peoples in Canada’s future growth. One of the first steps is ensuring Indigenous Peoples have full access to the benefits and opportunities to which all Canadians are entitled. This conversation will focus on two things: understanding some of the cultural and historical challenges to inclusion, and on initiatives proven to work. The big question is: how will Indigenous communities, governments and Canadians work together to support the social and economic conditions required to achieve financial wellness and prosperity? Panellists will draw from the experiences and lessons learned in Indigenous communities in Canada to explore the social, economic and reconciliation goals needed to achieve financial wellness for Indigenous Peoples.

Simon Brascoupé

Small Business and Entrepreneurs: Preparing the next generation – succession planning and demystifying the process
(Concurrent session)

In 2017, the Business Development Bank of Canada conducted a study that found 41% of all entrepreneurs are likely to leave their businesses within the next five years and 52% of them expect to sell or transfer their business outside the family. Learn about these upcoming trends and what that means to the small business ecosystem as well as the challenges and often confusion around exiting a business – whether the business will transfer to a family member or externally.
Matt Price ; Liisa Atva, CPA, CA ; Michael Deepwell, CPA, CA

#investmenttraps Borrowing to invest, the fear of missing out
(Concurrent session)

Financial illiteracy in Canada has been made worse in the investment field where convoluted jargon and smart sales tactics have combined to confuse consumers. At worst, the confusion has led to investment schemes where high fees and early exit penalties trap buyers in investment programs that are legal yet detrimental to their retirement. At best, many of the sales practices go unchallenged because the customer “does not know what they do not know.” Knowledge and awareness of these traps will protect you and your loved ones and better enable you to achieve your investment goals.
Larry Short, CPA, CGA ; Jessica Sanders, CPA, CMA

Evening networking reception
Reflect on the excitement of day one while listening to local musical entertainment from Pk3 Jazz trio. Meet and network with attendees who share your financial literacy interests through the communities of interest section. This section will have tables assigned to different communities of interest including, students, small businesses, Indigenous communities and more! Find the table that interests you or wander from table to table to find out about the new and exciting financial literacy initiatives taking place across the country.  

Continental breakfast open

CPA Canada’s financial literacy program overview
(Breakfast session - optional)

Since 2010, the CPA profession has been committed to furthering financial knowledge amongst Canadians. Join us for this optional breakfast session to hear about how far the program has come and how CPAs and community organizations can benefit from the program, at no cost!
Li Zhang

Recap of previous day's events and topics

Michael Deepwell, CPA, CA

Financial wellness: Links between health and wealth
(Plenary session)

There is a growing body of research that links financial wellness to overall wellness. In the workplace, financial stress can lead to absenteeism, low productivity and negative morale. Evaluating the relationship between financial stability and its impact on health, our panelists reflect on the research, explain linkages between healthy Canadians and their finances and looks at the adverse effects poverty has on health.

Tashia Batstone, FCPA, FCA, MBA ; Jenna van Draanen ; Lori Mathison, FCPA, FCGA, LLB

Refreshment break & Exhibitor booth open

The emotions of money
(Plenary session)

People are inundated with messages in today’s world. So to survive the onslaught, people tune out the noise. People will even ignore information that is critical - especially in financial matters. Knowing that, the way to break through is to use emotion in your messaging. Emotion moves people, it gets attention, and more importantly, emotion gets people to act on your ideas. Join Terry O’Reilly as he talks about how to use emotion to change the conversation around money.
Terry O’Reilly

Research: evaluations and measuring outcomes
(Plenary session)

Measuring input is easy but how do we measure the effectiveness of our programs over long term. Evaluations that are underway or are in process as well as how does an organization go about measuring tangible results, not just having provided the education?

Dr. Jennifer Robson

Lunch (Lunch Address @1:00pm)
Interest rates and inflation are on the rise. This inflection affects both what we teach and how we teach financial literacy. As a result, it is timely to assess the process by which we capture the principles of sound financial management to ensure the framework remains useful and adaptable. Wallace offers some thoughts on changes to the framework and its affect on teaching financial literacy. Assumptions about longevity, interest rates, inflation and rates of return are always important. As each of these changes, how does their interrelationship vary? How does the reasonable range of assumptions change? How do we help Canadians determine that range? From an educational perspective, what makes a good example? How do we communicate examples through the use of “sticky” stories?

Day 2 - Closing & Introduction of concurrent sessions

Vulnerable populations: Meeting the basic needs of Canadians
(Concurrent session)

Managing finances varies greatly depending on an individual’s situation. Hear stories from those working with low-income Canadians – trapped in volatile income situations, to Canadians living in remote communities in the northern territories and everyone in between. Challenge your perceptions of how money is viewed from various socio-economic positions.
Jodi M. Dueck-Read ; Stacy Yanchuk Oleksy ; Eitan Dehtiar, CPA, CMA ; Jessica Sanders, CPA, CMA

Thought-leadership: The policymakers and role of government
(Concurrent session)

Government plays a big role in helping Canadians make better financial decisions. Hear from Canada’s top government insiders and departments on how they are moving the needle in terms of financial empowerment, education and programs to support Canadians in all their life stages.
Evelyn Jacks ; Pierre Labbée ; Michael Deepwell, CPA, CA

#workplacefinlit — The responsibility of the employer
(Concurrent session)

Concern about finances is the single biggest source of stress for Canadian workers. It affects not only their overall health and happiness, but their on-the-job performance. This session provides insights into the current state of financial stress, how it affects workers, and the kinds of information, education and support employers can provide to create a workplace culture of financial wellbeing.

Doretta Thompson ; Mary Ann Baynton ; Janice MacLellan ; Jérémie Ryan

Refreshment break & Exhibitor booths open

Vulnerable populations: Accessibility vs. Disability
(Concurrent session)

Canadians with disabilities face unique challenges, often including the realm of finances. Many organizations are actively working to improve the lives of these Canadians by providing the supports that are necessary for them to thrive and build successful futures. Learn from the experts on how they are changing the landscape for Canadians with disabilities, from the government level to the local community.
Timothy Ames

Thought-leadership: The evolution of tax clinics
(Concurrent session)

Tax clinics are a key component in helping low-income and vulnerable Canadians access necessary programs and supports to get their life on track. Join our panelists as they discuss barriers Canadians face to access tax benefits, the CRA’s CVITP program and how it’s improving and a pilot in Northern Ontario supporting indigenous communities.
Allison Patterson ; Jeff Cates

Shifting demographics and their unique challenges
(Concurrent session)

There are a lot of buzz words out there – boomers, millennials, gen z. What does it all mean when we place them into the context of money? Our panelists, representing many of these labels, share their thoughts of how the changing demographics of the Canadian population affects how we need to alter our messages to fit these audience. From talking with millennials to our aging seniors to indigenous communities – what makes them the same and what makes them different from each other?
Janine Rogan, CPA ; Wanda Morris, CPA, CA

Venue[s] and Accommodation[s]


Vancouver Marriott Pinnacle Downtown
1128 West Hastings Street, Vancouver, BC V6E 4R5


Vancouver Marriott Pinnacle Downtown
1128 West Hastings Street, Vancouver, BC V6E 4R5

Hotel reservations are the responsibility of the participant. CPA has arranged for the following special conference rate.

CPA Rate: City View Guestroom (quote CPA Canada to get rate)

•  Single – $189.00/night

•  Double – $189.00/night

•  Triple – $219.00/night

•  Quad – $249.00/night


Additional taxes & fees:

• Subject to applicable state and local taxes and fees (currently 17.5%) in effect at the time of check-out.

• Subject to a $30.00 charge for each additional adult over double occupancy, to a maximum of three persons per room

• Cut-off Date: Monday, October 22, 2018

Eligible dates: November 21-November 23, 2018


Tel.: 1 800-207-4150 or 604-684-1128

Reserve online:


This rate is available until October 22, 2018 or until our room block is full - we advise you to book early.

Frequently asked questions:

Pricing structure:

  • Non-members: $495
  • Members: $395

CPD Hours:

Conference - 11 hours

Optional breakfast sessions - 2 hours

CPD credits for financial literacy events are determined by the provincial bodies. Please contact your provincial body for eligibility.

Sponsors & Exhibitors


Intuit Financial Planning Standards Council logo CPA-New Brunswick (bilingual) logo Coast Capital Savings Credit Counselling Society CPA Alberta logo CPA-Manitoba


Please contact:

Member Development and Support
Tel: 1-800-268-3793

CPA Canada Financial Literacy Conference