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Learn about the importance of social media in scaling relationships with customers, as well as strategies to mitigate brand and reputational risk.
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Social media is a key to success for any business wanting to scale its ability to manage relationships with audiences and to grow a vast customer base of one-on-one transactional relationships. The currency of social media is not money but trust.
Commercial activity is the by-product of trust-based relationships that successfully identify demand and offer a convenient supply of goods and services, while mitigating the risks of abuse. A professional social media strategy without an adequate plan to minimize risk can result in public embarrassment, financial loss or both.
In Securing Your Brand and Reputation on Social Media: Technology Spotlight, Claudiu Popa, CISSP, CIPP, CISA provides an overview on the positive impact of social media and risk mitigation strategies.
While social media can be one potential vector of attack, other cybersecurity risks have also risen to prominence. CPA Canada is committed to promoting awareness and understanding of various cybersecurity risks impacting organizations. Examples of other resources include publications on developing a risk management program and disclosure practices for cybersecurity and cybersecurity and data protection, as well as webinars on how to manage cybersecurity risks.
Canada’s accounting and auditing standards boards have a lot going on. Make sure you stay up to date on changes and get involved in standards development through the boards’ webinars and events.
February 10, 2020
Financial sustainability and digital disruption are influencing the future of NFPs. Be equipped to lead through complex change by attending Canada’s premiere event for not-for-profit leaders.
May 25, 2020
Explore new technologies that are revolutionizing accounting and finance. Find out how you can take advantage of best-fit digital solutions and emerging business trends to work smarter, ignite growth and keep innovating.