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Learn about the importance of social media in scaling relationships with customers, as well as strategies to mitigate brand and reputational risk.
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Social media is a key to success for any business wanting to scale its ability to manage relationships with audiences and to grow a vast customer base of one-on-one transactional relationships. The currency of social media is not money but trust.
Commercial activity is the by-product of trust-based relationships that successfully identify demand and offer a convenient supply of goods and services, while mitigating the risks of abuse. A professional social media strategy without an adequate plan to minimize risk can result in public embarrassment, financial loss or both.
In Securing Your Brand and Reputation on Social Media: Technology Spotlight, Claudiu Popa, CISSP, CIPP, CISA provides an overview on the positive impact of social media and risk mitigation strategies.
While social media can be one potential vector of attack, other cybersecurity risks have also risen to prominence. CPA Canada is committed to promoting awareness and understanding of various cybersecurity risks impacting organizations. Examples of other resources include publications on developing a risk management program and disclosure practices for cybersecurity and cybersecurity and data protection, as well as webinars on how to manage cybersecurity risks.
It’s said that a crisis brings out the best in people and, in most cases, that’s true. But there is a dark side to tough times, as fraudsters prey on people who are uncertain and looking for easy answers.
March 18, 2020
The federal government’s actions and fiscal support to address the widespread and devastating economic fallout of the COVID-19 pandemic are welcomed by Chartered Professional Accountants of Canada (CPA Canada).
Listen to this special edition Practitioner’s Pulse webinar where we answer some frequently asked questions around practice management issues and some key financial reporting and auditing implications of COVID-19.