Managing social media networks

Learn about good business practices for adopting social media.

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Many companies are using social media as a major tool to communicate with customers and drive business growth.

Social Networks: Technology Spotlight provides you with a helpful summary about the benefits, issues and risks associated with using social media networks such as Twitter, Facebook, LinkedIn and others. As well, it suggests strategies to mitigate those risks.

Explore guidelines for developing effective social media practices, including:

  • documenting the business case for adopting social media
  • designing targeted campaigns to reach specific customer groups
  • establishing policies to prevent inappropriate posting and sharing of corporate information
  • managing web security and reputational risk
  • including social media in data retention policies 

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