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Business woman holding a board shaped as a  light bulb, containing a visual of 3 shaving razors—from current to vintage, against a busy backdrop of business doddles

Business model design: Case study 1 – Nespresso

Follow the journey of Nespresso, a subsidiary of Nestlé, to see how it applied the “keys to success” and redefined the coffee industry when it created its highly successful business model.

Are you looking for a clear case study on the business model canvas process? Business Model Design: Case Study 1 – Nespresso outlines the company’s business model and the organizational success it achieved through two key shifts in strategy. Learn how to successfully implement a business model based on three keys to success:

  • the two-channel approach
  • authenticity
  • direct consumer engagement (B2C)