Future value drivers: Leveraging your intangible assets: Overview

Learn to identify and leverage the intangible drivers of your organization’s future success. Understand the importance of managing your non-physical assets, including human, relational and structural capital.

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Do you value your customer relationships? How about your brand image, know-how or intelligence data? Knowing how to identify, measure and manage your intangible assets is critical to your organization’s success.

In Future value drivers: Overview, you will learn:

  • the three types of intangible assets including human, relational and structural capital
  • why managing intangible assets matters
  • how you can add, enable and report value


Canada is celebrating its 150th anniversary. We’re celebrating you, Canadian CPAs. Tell us why you’re proud to be a Canadian CPA. Then watch for our big celebration in July.

Gain practical organizational insights and learn from industry experts at this annual event for not-for-profit financial leaders.