Future value drivers: Leveraging your intangible assets – Overview
Do you value your customer relationships? How about your brand image, know-how or intelligence data? Knowing how to identify, measure and manage your intangible assets is critical to your organization’s success.
In Future Value Drivers: Overview, you will learn:
- about the three types of intangible assets: human, relational and structural capital
- why managing intangible assets matters
- how you can add, enable and report value