Using social media to enhance stakeholder relations and performance reporting

Companies increasingly use social media to communicate with their stakeholders. Learn about the benefits of social media and how it can help your company enhance stakeholder reach and engagement.

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Social media has changed the way stakeholders access company data. As a result, more companies are using social media for investor relations and performance reporting.

Despite the increased use of social media, there is little published material about:

  • why companies should include it in their communications strategies
  • how to implement an effective social media program

The Role of Social Media in Performance Reporting:

  • identifies the value propositions for using social media in performance reporting
  • highlights challenges in using social media for performance reporting
  • provides a roadmap and current practices for implementing a social media program

Learn more about social media tools

Based on the research of nine Canadian public companies active in social media, this discussion brief covers the social media tools they are using, including:

  • Facebook
  • Twitter
  • YouTube
  • Flickr
  • SlideShare
  • StockTwits
  • Blogs
  • Waggle
  • Linkedin


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